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Join us for the Employee Advocacy Shake-Up: June 8, 2015 in Atlanta, GA. This half day summit kicks off The Social Shake-Up presented by Social Media Today.
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Monday, June 8
 

12:30pm

Welcome & Introductions
Speakers
avatar for Liz Bullock

Liz Bullock

CEO and Co-Founder, Social Arts & Science Institute (SASI)
Passionate about coaching and inspiring employees to use social media to deepen customer relationships and be a more effective business. Liz is CEO and Co-founder of Social Arts & Science Institute, LLC (SASI), which is focused on empowering organizations to scale employee social engagement to build trust and business results.
avatar for Eric Roach

Eric Roach

CEO, EveryoneSocial
Eric will be the first one to tell you that an idea with the potential to fundamentally change the way people do business requires an amazing team. That’s why when he founded EveryoneSocial and when he recruited a diverse and broadly talented group of people. | With experience in start-ups, software, personal finance, online retail, and content, Eric’s team is driven by the idea that the best social marketing and communications almost... Read More →


Monday June 8, 2015 12:30pm - 1:10pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

1:10pm

Employee Engagement Trends in the Marketplace
Speakers
avatar for Renee Austin

Renee Austin

Executive Vice President, Global Co-Lead Employee Engagement & Change Management, Weber Shandwick
Renee co-leads the global Employee Engagement & Change Management practice at Weber Shandwick. Renee has more than 20 years of experience in developing positioning strategies and employee engagement programs for Abbott, Merck, Samsung, MasterCard, ExxonMobil, QVC, Booz Allen Hamilton, Harley-Davidson, American Airlines and more. Her employee engagement and change management experience includes crafting strategic positioning platforms... Read More →


Monday June 8, 2015 1:10pm - 1:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

1:30pm

Costs of Digital Illiteracy and How to Solve Them
Speakers
avatar for Courtney Hunt

Courtney Hunt

Founder and Principal, The Denovati Group
Courtney Shelton Hunt, PhD is an international consultant, speaker, teacher, and writer. As a Digital Era thought and action leader, she specializes in strategic and tactical guidance, digital transformation and optimization, training and coaching, and change management. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to... Read More →


Monday June 8, 2015 1:30pm - 1:50pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

1:50pm

Legal Obstacles to Overcome with Employee Engagement
Speakers
avatar for Jim Dudukovich

Jim Dudukovich

Senior Marketing, Digital & Social Media Counsel, The Coca-Cola Company
Jim Dudukovich is Senior Marketing, Digital & Social Media Counsel with The Coca-Cola Company, where he has worked since 1998. In this role Jim provides legal expertise on global social media initiatives, negotiates sports and entertainment marketing transactions, and advises and counsels his business partners on advertising, marketing, and sponsorship issues. Jim is active in the advertising industry, including as Co-Chair of the Word of... Read More →


Monday June 8, 2015 1:50pm - 2:10pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:10pm

Best Practices and Lessons Learned on the Right Employee Content
Speakers
avatar for Christa Gorham

Christa Gorham

Sr Manager, Influencer Marketing, CenturyLink Business
Christa Gorham is a Sr Manager of Influencer Marketing at CenturyLink Business. At CenturyLink she is responsible for various marketing programs, including the company's Employee Advocacy program. With over 20 years of experience in high tech marketing and corporate communications for Fortune 500 companies and start ups, Christa is a corporate storyteller who develops business stories that achieve business objectives and thought leadership. She... Read More →


Monday June 8, 2015 2:10pm - 2:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:30pm

Networking & Coffee Break
Monday June 8, 2015 2:30pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:00pm

Social Selling Employee Advocacy Best Practices
Moderators
avatar for Kurt Shaver

Kurt Shaver

Founder, The Sales Foundry
Kurt Shaver is America's Social Selling Expert. As the founder of The Sales Foundry, Kurt helps B2B organizations implement social selling skills to reach more decision makers. Kurt began as a salesperson selling million dollar networks for AT&T. He later held executive sales positions with Venture Capital (VC) backed start-ups in Silicon Valley. This background of real-world sales and management experiences resulted in his mastery of... Read More →

Speakers
avatar for Cory Edwards

Cory Edwards

Head of Social Media, Adobe
Cory Edwards is head of Adobe’s Social Business Center of Excellence. He is responsible for the company’s social media operations and integrating social media into the way Adobe does business. He and his team consult with and train departments across Adobe to define and measure their social strategies. In addition, they identify opportunities to innovate and pilot new social business programs. Prior to Adobe, Cory was director of... Read More →
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →
avatar for DeShelia Spann

DeShelia Spann

Digital Marketing Strategist, Eaton
DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various... Read More →


Monday June 8, 2015 3:00pm - 3:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:30pm

How HR, Communications and Marketing are Using Employee Engagement to Support Business Goals
Moderators
avatar for Eric Nystrom

Eric Nystrom

VP, Marketing, EveryoneSocial
Eric serves as the Vice President of Marketing at EveryoneSocial where he leads brand strategy, communications strategy, demand generation and solutions marketing. Prior to joining EveryoneSocial, Eric was a Director of Social Media and Community at Dell, social evangelist and a founding member of Dell’s Social Media Services Group.@ericnystromsays

Speakers
avatar for Natanya  Anderson

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market
Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents. At Whole Foods Market she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer... Read More →
avatar for Lee Frederiksen

Lee Frederiksen

Managing Partner, Hinge Marketing
With a Ph.D. in behavioral psychology, Lee is a researcher and former tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start and run three high-growth companies, including an
$80 million runaway success story. @HingeMarketing | | He has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time... Read More →
avatar for John Patterson

John Patterson

Manager, Global Social Media, Kelly Services
I believe very strongly in three things. 1) A cold Michigan beer on a hot summer day near the lake can make even the saddest person smile 2) My dog can understand me when I speak, but chooses not to listen 3) Social media is THE MOST POWERFUL marketing tool available to brands big and small. I have dedicated me entire career to helping brands leverage social media for real business results. Both in my time working at agencies for GM, Chrysler... Read More →


Monday June 8, 2015 3:30pm - 4:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:00pm

Employee Engagement Measurement Best Practices
Moderators
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →

Speakers
avatar for Amber Armstrong

Amber Armstrong

Program Director Commerce, Social and Mobile Amplification, IBM
Amber leads digital amplification for IBM Social, Mobile and Commerce divisions. She piloted the first mass deployment of Employee Advocacy at IBM. With more than 900 active employee advocates, these groups drive 80K+ clicks each month - and growing. The team uses deep analytics to customize enablement for advocates. @ambarmstrong
avatar for Constantin Basturea

Constantin Basturea

Manager, EY
Constantin Basturea is a Manager in EY's Performance Improvement practice, where he advises clients on digital and social media strategy and solution implementation. For the last 10 years, he helped large brands transform and mature their social media operations through capability diagnostics, technology implementations and process re-designs, first at social media agency Converseon, then at Accenture. During his tenure, he created and nurtured a... Read More →


Monday June 8, 2015 4:00pm - 4:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:30pm

Insights on How to Scale from Pilot to Implementation
Speakers
avatar for Laura Lee

Laura Lee

Corporate Communications Manager, Nestle Purina
Laura Lee is a Corporate Communications Manager at Nestle Purina. Laura has extensive marketing, brand, digital, social media, and crisis communications experience. Her newest passion is creating Nestlé’s first employee advocacy program. Laura’s worked extensively with Facebook, Twitter, and Google to develop best practices and gain insights to improve Purina’s engagement and performance on social platforms... Read More →


Monday June 8, 2015 4:30pm - 4:50pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:50pm

How Dell is Embedding Employee Advocacy Into Their Culture and Organization
Speakers
avatar for Amy Heiss

Amy Heiss

Social Media Global Program Manager, Dell
Amy Heiss is the global Manager for Dell’s Social Media Training and Employee Activation program, known as SMaC U. She provides social media coaching to executives and Subject Matter Experts in order to amplify Dell’s brand message, establish executives as Thought Leaders, and expand Dell’s reach in Technology communities. Her team has been internationally recognized for innovation and their work has been featured in several... Read More →


Monday June 8, 2015 4:50pm - 5:10pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

5:10pm

Wrap Up: Lessons Learned and Q&A
Speakers
avatar for Liz Bullock

Liz Bullock

CEO and Co-Founder, Social Arts & Science Institute (SASI)
Passionate about coaching and inspiring employees to use social media to deepen customer relationships and be a more effective business. Liz is CEO and Co-founder of Social Arts & Science Institute, LLC (SASI), which is focused on empowering organizations to scale employee social engagement to build trust and business results.
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →


Monday June 8, 2015 5:10pm - 5:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

5:30pm

Networking Reception
Monday June 8, 2015 5:30pm - 7:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361