Renee co-leads the global Employee Engagement & Change Management practice at Weber Shandwick. Renee has more than 20 years of experience in developing positioning strategies and employee engagement programs for Abbott, Merck, Samsung, MasterCard, ExxonMobil, QVC, Booz Allen Hamilton, Harley-Davidson, American Airlines and more. Her employee engagement and change management experience includes crafting strategic positioning platforms; launching brands from the inside out; driving culture change; and ensuring corporations’ internal communications function includes the right people, content and processes to meet their particular business needs.

Renee specializes in aligning people and culture with a corporate brand. Focusing as much on the employee behaviors that define the brand personality as she does on the brand idea, she works with clients to identify those behaviors and business levers that drive real culture change within an organization. Renee works to find the synergies and linkages between vision, mission, values and brand to help companies engage their employees as their most powerful brand activists.

Renee served as a principal of the legendary Regis McKenna Inc. in Silicon Valley and held various marketing and communication management positions in the Bay Area. Renee received bachelor’s degrees in Journalism and English with Honors from the University of Missouri-Columbia. @socialmama